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Parnell+co. is a locally owned leader in the supply of home décor, kitchenware and giftware to New Zealand. Since Trevor Parnell’s first sale some 56 years ago Parnell+co. has grown year after year to now offer well established brands across more than 2500 product lines.



Pictured here is our Lamp Table, handmade from recycled Teak. Available in natural (UV914357) and black (UV914358).

Having offices in both New Zealand and with five sales agents on the ground, our tradition and passion for building long term relationships has seen our customer base grow to over 2000 including independent retailers through to large retail chains.


The Parnell+co. range is not limited to a particular market level, style or category and as a result we are able to support premium and volume orientated outlets. We are also able to offer exclusive product and designs where required.


With many years of combined knowledge and experience from related industries such as hospitality, design, marketing and sales, our in house buying and design team are able to move swiftly with the market and deliver our customers timely, relevant product reflecting the latest local and international trends.

Our Brands


A long term mainstay of New Zealand’s homeware and giftware category, UBU is an exclusive Parnell+co. brand drawing on the philosophies of fun, effective and affordable design.




The iconic New Zealand and Australian brand from the ‘30’s brought back to life by Parnell+co. in a modern iteration without forgetting the heritage and strong family memories of preserving and food preparation.

Bear and Fox


Stylish, functional and versatile, the premium BEAR & FOX range of furniture, lighting and accessories draws from timeless European designs to more modern industrial pieces, giving your home simplicity and uniqueness.

Bear & Fox



The newest of our exclusive brands, Parnell+co. draws inspiration from fashion, nature and cultures past and present. It is a tip of the hat to our memorable past but more so a vision of an exciting future.

International Brands



A fun and visually beautiful range of handbag-friendly giftware and stationary items. Animal, Glamour or Kiwiana designs to suit a range of customers.




A leading international glassware brand from France, Duralex has continued to be a leader in toughened glassware for hospitality and private use. Famed not only for supplying glasses to junior schools in Europe for their daily glass of milk, but also used by James Bond for his second favourite beverage..

Raine & Humble


A soft furnishings and accessories brand based on friendships and sustainable manufacturing, Australian based Raine & Humble has quickly become a popular international supplier. From fashion forward styles in natural fabrics to earth fired, handmade cookware Raine & Humble will transform your home.

Raine & Humble



The latest in Scandinavian designed lighting, simple, elegant and functional. High quality desk and floor lamps made to exacting standards.

Esschert Design


Esschert Design specializes in developing collections related to gardening and nature. They create leading concepts developed in house with their strong European design team as well as relying on strong international relationships such as ours, for inspiration. Apart from offering functional gardening items Esschert’s range has excellent gift appeal proving to be both innovative and fun.

Esschert Design


Trevor Parnell operated a ‘Four Square’ style business in Wellington more than 56 years ago.

Parnell Agencies was established by Trevor and Connie Parnell as an agency for fashion clothing. Their first ‘warehouse’ was the family garage in Tawa, Wellington.

Retail shop opened expanding into ethnic Chinese gifts and tableware.

Kevin Hanlon (Trevor and Connie’s son in law) joined the company.

Anne Hanlon (Trevor and Connie’s daughter) joined the company.

Moved to new premises in Grenada North, Wellington.

Business was purchased by Kevin and Anne.

Jerome Fill joined the company.

Paul Salisbury Joined the company.

Moved to new 3000sqm premises in Grenada North, Wellington.

Business purchased by long term employee’s Paul Salisbury and current owners Jerome Fill and wife Sarah-Jane Gilles.

Parnell Agencies Australia was established.

Jerome and Sarah-Jane assumed full ownership.

Parnell Agencies Ltd commenced trading as Parnell +co. to better reflect an exciting and fresh new direction and expanding brand line up.

Moved to new 10,000sqm premises in Glenside, Wellington.

With more than 56 years’ experience as leading wholesalers of home ware, gift ware, fashion and furniture, Parnell Agencies is one of New Zealand’s largest and longest standing wholesale businesses.

With humble beginnings, our founders Trevor and Connie Parnell spent their first 4 years successfully trading as an agency for fashion clothing. As local Wellingtonians and keen entrepreneurs they soon established a small retail shop stocking authentic Asian gifts and tableware.

During the early 70’s import licenses were made available under the new importers scheme so, run from the family’s garage in Tawa, the full import business kicked off. Trevor and Connie’s daughter Anne and her husband Kevin took over the business in 1990 and drove it from strength to strength through to 2008.

About Parnell

They developed many strong relationships along the way and were well respected among retailers and suppliers alike. At this point the business was sold to two long term employees Jerome Fill and Paul Salisbury and Jerome’s partner Sarah-Jane.


Through dedication and their vast knowledge of the industry  consistent successes have taken the business to where it is today; supplying more than 2000 of New Zealand and Australia’s best known Gift Ware and Home Ware retailers with products from all over the world.


Supported by a passionate and experienced team delivering an ever expanding range, Parnell+co. are proud to carry on the tradition of building long term trusting relationships through the supply of premium product and service.